Camp Jeep® Returns to Chicago Auto Show
Chicago, Feb 8, 2010 - Jeep® is
bringing Camp Jeep, a unique driving experience, to consumers attending
the 2010 Chicago Auto Show, Feb. 12-21 at McCormick Place.
Camp Jeep is the ultimate indoor
off-road driving test. The
25,000-square foot exhibit will give auto show attendees a chance to
experience the extreme on- and off-road capabilities of Jeep vehicles
without leaving the show floor.
"We have created this unique auto show
opportunity to provide our
customers with a memorable experience that no other manufacturer can
offer," said Mike Manley, President and CEO – Jeep Brand, Chrysler
Group LLC. "The iconic Jeep brand offers an adventurous lifestyle and
vehicles that deliver legendary 4x4 capability. Attendees will enjoy
the Jeep experience first-hand on the show floor beginning this
The course will be comprised of
several obstacles that simulate some of
the rigorous testing that Jeep vehicles endure before customers get
behind the wheel. This provides consumers a first-hand look at the
capability standards of Jeep vehicles for Ground Clearance, Traction,
Stability, Articulation and Suspension.
Product specialists will chauffeur
participants in Jeep Wrangler
Unlimited, Grand Cherokee and Liberty models over a variety of
surfaces, as well as an 18-foot mobile mountain and a 12 x 15-foot
section of terrain simulating fallen logs measuring 18 inches in
diameter. Attendees will also experience the adrenaline rush of looking
nearly straight up or straight down as they navigate a 45-degree wedge
to demonstrate the vehicle’s body articulation. Each ride is about five
The Chicago Auto Show will be open
Feb. 12-20 from 10 a.m. to 10 p.m.,
and Feb. 21 from 10 a.m. to 8 p.m.
The Jeep brand first introduced this
innovative driving experience at
the New York Auto Show in 2004. It has since appeared at numerous auto
shows – including Chicago – throughout the country. Since its
inception, more than a half million people have participated in a Camp
Jeep test drive.
Jeep®, Wrangler, Liberty, Grand Cherokee,
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