Auburn
Hills, Mich., Jun 30,
2006 - Chrysler Group kicks off the summer selling period
with the introduction of the Employee Pricing Plus program on
qualifying 2006 model year and select 2005 model year Chrysler,
Jeep® and Dodge vehicles.
Customers who visit the nearly 3,900 participating U.S. Chrysler, Jeep
and Dodge dealers will immediately receive employee pricing on Chrysler
Group vehicles plus zero percent financing for 36 months on most models
financed through Chrysler Financial plus the option to return the
vehicle under the company’s 30-day Return Program upon satisfying
certain conditions. Or, in lieu of special financing, customers may
choose to receive employee pricing, cash back up to $3,500 and the
30-day Return Program.
“Chrysler Group is setting the pace for the summer selling season with
robust buying opportunities for customers who visit our showrooms,”
said Joe Eberhardt, Executive Vice President – Global Sales, Marketing
and Service, Chrysler Group. “And, we are standing behind our products
with the added security of a 30-day Return Program, which offers
customers a peace of mind proposition for buying our cars and trucks.”
The Employee Pricing Plus program includes virtually the entire 2006
model year lineup of Chrysler, Jeep and Dodge vehicles, including best
sellers like the Dodge Ram pickup, segment-leading minivans like the
Chrysler Town & Country and Dodge Caravan with the exclusive Stow
‘n Go® seating and storage system and the head-turning Chrysler 300.
The Dodge Viper, Dodge Ram SRT10 pickup and Dodge Sprinter van are
excluded from the program.
For the first time in the company’s history, participating Chrysler,
Jeep and Dodge dealerships nationwide will be open until midnight each
day beginning July 1, 2006, through July 5, 2006, in support of the
Employee Pricing Plus program. Customers will have ample opportunity to
visit dealer showrooms to browse available dealer inventory and take
advantage of the employee pricing specials.
“Chrysler Group took the unprecedented step of asking our dealers to
maintain extended retail hours during the holiday weekend, giving
customers ample opportunity to visit our showrooms and take advantage
of the Employee Pricing Plus celebration,” said Eberhardt. “Our broad
selection of segment leading, head turning products at each Chrysler,
Jeep and Dodge showroom will appeal to consumers in nearly every
category.”
The Employee Pricing Plus program will kick-off on July 1, 2006 in
conjunction with the “Ask Dr. Z” advertising campaign, communicating
the best of American and German engineering and design in every
Chrysler, Jeep and Dodge vehicle. The multifaceted “Ask Dr. Z” campaign
focuses on the innovative design, quality, reliability, performance and
fuel economy of Chrysler, Jeep and Dodge vehicles today.
The Employee Pricing Plus program runs through July 31, 2006.
