Chrysler Takes Employee Pricing to the Showroom with Employee
Pricing Plus
Auburn Hills, MI, Jul 6, 2005 -
Chrysler Group customers
shopping for a new Chrysler, Jeep® or Dodge vehicle will now pay
the same price as 80,000 employees worldwide, plus receive cash
back. Today is the beginning of Chrysler Group's Employee Pricing
Plus program, which launches in the U.S. and Canada on qualifying
Chrysler, Jeep and Dodge vehicles.
The U.S. version of Employee Pricing
Plus program gives customers the
same price available to Chrysler Group employees, plus up to an
additional $3,500 cash back on qualifying vehicles. Details of
the Canadian program, which is the first to be offered in Canada, will
be provided at a later date.
"Our lineup includes some of the
best-looking, most innovative, safest
and most awarded products in the industry," said Joe Eberhardt,
Chrysler Group Executive Vice President - Global Sales, Marketing and
Service. "Today, we top that by offering employee prices plus
cash back. For our customers, it's the best of both worlds - the
hottest products at the most competitive prices."
Most 2005 Chrysler Group vehicles are
eligible for the Employee Pricing
Plus program including best sellers like the Dodge Ram pickup, Dodge
Durango SUV, Chrysler and Dodge minivans with the exclusive Stow 'n
Go® seating system and the Chrysler PT Cruiser.
A national advertising campaign kicks
off on Wednesday, July 6, 2005 to
support the Employee Pricing Plus program and make customers aware of
the specific vehicle savings available. The advertising campaign
will include television, radio, print and internet as well as local
advertising by dealers.
The Employee Pricing Plus
program will run through August 1, 2005.
Vehicles excluded from the Employee
Pricing Plus program include the
2005 Chrysler 300, Dodge Magnum, all 2006 models, Dodge Sprinter van,
Dodge Viper, Jeep Liberty Diesel and all SRT models.