Jeep 4x4
Trail Rated Challenge
The Jeep® brand recently
launched the “Go 4x4 Trail Rated
Challenge,” a new online "edutainment" game that teaches consumers
about on-road and off-road Jeep vehicle safety features and safe
driving tips. Jeep developed this Internet destination with
Organic, Inc.,
Chrysler Group's interactive agency of record.
This
online experience is
unique for the automotive industry. The Go
4x4 Challenge presents a variety of driving scenarios, within a gaming
format, to teach Jeep vehicle owners and prospects about how to
maneuver safely through challenging on-road and off-road conditions
such as deep water, snow, and sand.
“The
Jeep brand has been
educating consumers about Jeep vehicle
capabilities in fun and engaging ways at events for more than 60
years,” said Jeff Bell, Vice President, Jeep.
To
ensure that the safety
features were portrayed accurately, Organic
Detroit and Organic New York worked closely with Jeep Marketing,
Product Planning, Engineering, Legal, and Product Safety to develop the
site. Keen attention was paid to the way the vehicles were rendered and
how realistically they interacted within each driving scenario.
"Once
the idea of incorporating
Jeep vehicle safety instruction into an
on-line gaming format, we all knew that we hit on something important,"
said Chuck Russo, Vice President and Managing Director of Organic
Detroit. "We believe that truly successful online experiences engage
both the minds and the hearts of users and this highly animated
solution is already producing phenomenal results."