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2008 Easter Jeep Safari

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Joined: 01 Jan 2004
Location: Uzbekistan

PostPosted: Thu Apr 10, 2008 9:59 am    Post subject: 2008 Easter Jeep Safari Reply with quote

Auburn Hills, Mich., Apr 9, 2008 - Mopar® and the Mopar Underground team showcased their customized Jeep® vehicles and Dodge trucks at Moab Jeep Safari 2008 in March.

"Jeep engineering has been coming to Moab for years. Mopar is at Moab to test, evaluate and prove the authenticity of our Mopar Performance Parts for Jeep vehicles and Dodge trucks on the most grueling off-road trails in Moab," said Simon Boag, President - Service & Parts/Mopar, Chrysler LLC. Mopar is Chrysler LLC's original equipment parts manufacturer and supplier.

Boag added, "We wanted our core off-road customers to talk about their vehicle usage so we can address their unmet needs and identify emerging product trends to better support their off-road adventures. Mopar prepped several vehicles for Moab Jeep Safari to gauge consumer feedback and reaction."

Overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC, the Mopar Underground design team has been customizing production vehicles since its creation in 2002. The Mopar Underground design team creates vehicle concepts meant to develop performance parts, accessories and customization as well as new vehicle concepts. In fact, the first-generation SRT4 was born from this team's style initiative.

"Our diverse team which changes frequently has been developing SEMA concepts for more than five years. It's the usual 'enthusiast' suspects from our union shops [plastic, paint, metal and wood], Product Design Office, SRT and Mopar Performance Parts and engineering," said Gilles.

"We try to push the boundaries of conventional thinking—customizing with no limits to creative expression and freedom, just the power to imagine. We want to build customized concept vehicles that flex the potential in our platforms, show that Chrysler, Jeep and Dodge vehicles are indeed designed for customization and keep the Mopar spirit and passion alive," said Gilles.

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