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British Publication Recognizes Jeep Brand's Green Efforts

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PostPosted: Thu Jun 28, 2007 8:14 am    Post subject: British Publication Recognizes Jeep Brand's Green Efforts Reply with quote

Auburn Hills, Mich., Jun 27, 2007 - 4X4 & MPV Driver Magazine has ranked Jeep ahead of all other manufacturers of 4x4s and SUVs by presenting the brand with a Gold Award in its 2007 Green Awards scheme.

As well as being presented with the top accolade in the 2007 Green 4x4 Awards for the significant fuel economy improvements made in its range of diesel-powered 4x4s, Jeep received praise for the environmental credentials of its Jeep Wrangler too.

Commenting on the award which was announced in the July edition of 4x4 & MPV Driver Magazine, Thomas Hausch - Vice President of International Sales said, "As we strategically grow our brands, we are designing to delight our global customers, with fuel efficiency being one priority. Outside North America we have increased the number of Jeep brand models from three a few years ago to seven now - and all are available with an option for a fuel-efficient petrol or diesel engine, with the Compass 2.0L diesel being the most fuel-efficient SUV on the market. We appreciate that our efforts to increase our environmental friendliness are being recognized in this way."

In awarding the Gold prize to Jeep, 4x4 & MPV Driver Magazine said: "Jeep have completely turned around their models' fuel consumption. And they have done it with nothing more than diesel engines. And that, for a company from the land of cheap gas and zero home demand for diesels, is a bigger deal than you may think."

The publication praised the Jeep Compass and Jeep Patriot for being "the most economical 4x4s ever to wear the Jeep badge" and for being the least polluting with their CO2 emissions. At the top of the Jeep range, the Grand Cherokee was praised for its 3.0-litre V6 CRD engine with the magazine stating: "For the performance on offer, its economy is right in the front rank of large SUVs."

The magazine also paid tribute to the Jeep Wrangler for "showing that there is more to the environmental debate than just emissions." In the article, the magazine said: "Wranglers are cheap and simple to make, are kept by their owners for eons and as such they cause less 'dust-to-dust' pollution than more economical cars."
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